How Much Traffic Do You Need To Make $100/Day with Adsense?

 Obviously, everyone's idea of ​​a full-time income will be different.


My own number was $ 3000 / month when I started, which equated to $ 100 / day. For our calculations in this article, let's also use $ 100 / day, as this seems to be one of the most important milestones people want to achieve with their own websites.


When I see people talking about Adsense I see a lot of talk about profitable niches, cost per click, full time income, etc. but I never see much talk about traffic.


I see forum threads everyday from people who want to learn how to achieve $ 100 / day with Adsense.


At the end of the day, it's all about traffic. There are many factors that affect a site’s overall income, but high traffic is the common denominator.


So how much traffic do you really need to hit $ 100 / day with Adsense?


For me, I was able to achieve a full time income while constantly receiving over 150,000 visitors per month. However, I wasn't getting this with just one website. The traffic was distributed over twenty sites, including three generating 90%.


Am I saying that 150,000 visitors / month will always equal $ 100 / day?


Of course not. It could be lower or even much higher than that. There are so many factors at play that it's going to be different for everyone. But that's an accurate estimate.


Recommended reading:

How to get your site approved for Google Adsense


So how do you calculate it?

The biggest metric you need to calculate Adsense income for a website is the RPM of the page.


What is the RPM page?

Basically, this is the calculation of how much you earned per 1,000 pageviews. It is calculated based on a combination of your traffic, CTR (click-through rate) and CPC (cost per click).


Page RPM = (estimated revenue / number of page views) x 1,000


The average RPM that I have experienced with Adsense is around $ 5 to $ 10 for large niches and up to $ 100 for more competitive niches with a high CPC.


If you are able to know your RPM, you can accurately estimate the earning potentials for higher traffic figures, as well as how much traffic you will need to generate full time income.


For example, if you generate an average RPM of $ 10 on one of your websites, that works out to $ 10 per 1,000 visitors to your site.


So, you can easily calculate that if you increase your traffic to 100,000 visitors, you will earn $ 1,000. If you raised it to 1,000,000, you would earn $ 10,000. Again, not perfectly precise, but a good guess.


What is the average RPM of a page?

The average RPM for AdSense varies widely depending on your niche, the quality of the website, the source of traffic, and the number of advertisers on the AdWords platform.


On the low end, it will generally be around $ 2 to $ 5. In the medium term, it can range from $ 5 to $ 10. At the high end, it can go up to $ 50 +.


Traffic required to earn $ 100 / day

Let's break down the numbers even further with sample statistics.


We will try to use numbers as close to the average as possible. For this example, we'll use a CPC of $ 1 and a CTR of 5%. So how much traffic do we need to make $ 100 a day with these numbers?


First, we need to figure out how many clicks equals $ 100.

100/1 = 100 clicks.


If we need 100 clicks at 5% CTR, the total traffic should be ...

100 / 0.05 = 2000.


We need 2,000 visitors a day. Per month, that is to say ...

2,000 x 30 = 60,000.


0,000 visitors each month to earn $ 100 / day with Adsense. Of course, this is just an estimate using very ideal metric numbers. It's not easy to maintain an average CPC of $ 1 and above, and CPC is a major factor in the traffic you'll need to hit that number. Here's another great example of an estimate you can check out.


Some of my blogs consistently have a CTR over 10%, while others are below 2%. Some of my sites get a CPC of $ 2-5, while others never get more than $ 0.30.


Can you guess what the RPM is for the page on the sample site above?

If you answered $ 50, you are correct.


Remember, the RPM is what you would earn per 1000 visitors to your website. If you got 1,000 visitors with a CPC of $ 1 and a CTR of 5%, that's 50 clicks (5% out of 1,000) for $ 1 per click.


A $ 50 Page RPM is really great. If I made $ 50 RPM on a site, I would really start building it with more posts and meaty content to increase those numbers

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